Unair News - Utilizing media digitization in opening business opportunities is a skill that many people must currently have. The reason is, that it cannot be closed that the use of digital media is loved by many people. Following and utilizing technology as a medium in developing business opportunities, is one of the keys to success for a business to compete in the digital era like today.

Directorate of Career Development, Entrepreneurship Incubation, and Alumni (DPKKA) Universitas Airlangga (UNAIR) held another webinar entitled Unlocking Opportunities in Creative Industries in collaboration with Polibeli and Star Map Agency on Wednesday, September 27, 2023. The webinar took place via Zoom and successfully brought in nearly 200 participants.

Yanuar Nugroho Head of Entrepreneurship Incubation Development of DPKKA UNAIR said this webinar hopes to inspire ideas that can be developed to the participants for the reality later in the world of work and business.

Opening Wider Market Opportunities

The digital marketing method in business development or entrepreneurship is defined by Pramudya Lazuardi as a way of utilizing digital media to be able to communicate remotely, pitch, suggest business ideas, and maximize market marketing as widely as possible.

Utilizing the digital world in business development has the potential to reach a very wide market. By using digital media, the potential market can reach various cities and even abroad without having to spend a lot of money. In addition, by using digital media, businesses can reach a wider place and can provide opportunities for very rapid business growth.

"Startup is a form of entrepreneurship that has very rapid business growth. This is because startups maximize the use of technology concepts. Not only for marketing but also for supply chain and other operations," Pramudya said.

Use of Marketing Content

The use of quality content such as copywriting, photos/videos, and designs that are engaging and right on target, is a way that many digital marketers choose to market their products. Using interesting content can reach the audience according to the target market and other markets.

Pramudya again explained that the reason for using interesting content for marketing has many benefits. Such as making it easier for the market and audience, searching for products, and helping to capture the desired audience. Then, build brand awareness, and help products reach the sales stage.

Read Business Opportunities in the Era of Industry 5.0

In reading business opportunities, ensuring that resources have met the needs is important. Such as the fulfillment of the needs of human resources, capital, goods, and so on. Business opportunities will always exist. So the thing that business people need to pay attention to is to take advantage of opportunities in the existing market.

"In the era of Industry 5.0, marketing will revolve around three things: machines, AI, and digital content. Find the focus of the field that will be addressed. Then, maximize our products in that field and see how the market responds to the products we offer," he said. (*)

Writer : Maryam Fauziah 

Editor : Binti Q Masruroh

Source : /unair.ac.id/manfaatkan-media-digital-untuk-membuka-peluang-bisnis-dan-kewirausahaan