UNAIR NEWS - Directorate of Career Development, Entrepreneurship Incubation, and Alumni (DPKKA) Universitas Airlangga (UNAIR) held a webinar entitled "Career Plan Post College and How to Brand Yourself". The webinar was a collaboration between DPKKA, ATMA, and Digital Skola.

The activity was held on Thursday (22/2/2024) through Zoom Meeting and Youtube DPKKA UNAIR. As an HR Tutor Expert, Vania, representing Digital Skola, discussed the steps to design a career plan and shared strategies for personal branding.

Career Planning
Vania revealed that there are 3 types of personalities in career planning. First, the type that already knows where they are going and knows the steps to take. Second, the type that understands the goal, but doesn't know how to pursue it.

"The last type is not knowing the goal and not knowing where to start. If you are in this phase, we need to know that it is normal. Maybe you just haven't found it yet," said Vania.

Thus, self-exploration is important to do before planning a career. You can do this by recognising yourself through your strengths, education, preferred activities, and others. In addition, she added, it is also important to determine a role for your future career after self-exploration.

"Before making CVs and portfolios, friends need to train their skills, especially for those who have majors that are opposite to career plans. You can do this by joining trainings, webinars, or seminars to enrich your knowledge and skills. In addition, you can take internships, freelance, or work on suitable projects," said Vania.

Competing in the World of Work
Vania emphasised that personal branding is very important in the world of work. That, she continued, there are 3 keys that can be applied to be able to compete in the world of work. First, optimising personal branding.

"Someone who already has good personal branding may not necessarily get a job. This is quite gambling but personal branding is still important for us to optimise. So pay attention to the content you share on social media," said Vania.

The second key is choosing the right platform. If the goal is to find a job, automatically optimise personal branding through LinkedIn or Atma ID. Networking is the third key that is no less important.

"If the goal is to find a job and personal branding is okay, do networking with employers. However, if the need is self-development, then the networking target is people who are experts in that field. Don't just connect or follow, but also communicate to get what you want," she concluded.

Writter: Fath Tazkya Ernest Jamila

Editor: Nuri Hermawan

Source : unair.ac.id/digital-skola-bagikan-strategi-karir-dan-personal-branding