DPKKA again held the Airlangga Entrepreneur Club (AEC) to invite students to recognize the world of freelance through a webinar in collaboration with Ralali Group. The webinar was held online via Zoom Meeting on Tuesday (13/12/2023).

Themed "Unlocking Passive Income for Freelance Graphic Designers", the webinar was presented by Fajar Pursigit, Creative Marketing Coordinator from Ralali Group. Around 120 participants attended the Zoom Meeting consisting of UNAIR students and alumni who have an interest in the world of graphic design.

Improving Employability

At the opening of the webinar activity, Prof. Dr. Elly Munadziroh drg MS delivered a speech to welcome the speakers and discussed the purpose of the activity from DPKKA. Prof Elly said that the activity was included in the routine program of DPKKA, namely Airlangga Entrepreneur Club. The activity aims to provide insight and prepare students or alumni of Universitas Airlangga to face the world of work.

"This activity is one of the activities of DPKKA which aims to improve the employability of Universitas Airlangga graduates. Nowadays, because of the independent campus program, it is time to be independent in your career. One example of being able to have an independent career is by working as a freelancer," said Prof. Elly.

Prof. Elly added that starting a career as a design freelancer is one of the means to gain experience before actually entering a corporate company. According to her, it is a career option that should be tried by today's students.

Learning Graphic Design

Next, Fajar Pursigit as a resource person delivered material about "Unlocking Passive Income for Freelance Graphic Designers". Fajar is a professional graphic designer who has been working for 5 years and specializes in branding logo design, social media visuals, and packaging design.

"Being a graphic designer doesn't need to be good at drawing. The real task of a graphic designer is to create an attractive composition to sell a product, or service, or promote a message to the audience," Fajar said, opening his presentation.

Fajar also said that one of the important things before starting a career as a graphic design freelancer is to compile a design portfolio. "Portfolios are important so that clients are interested and trust to use our design services. Therefore, start trying to upload your design work to social media as a means of branding to our prospective clients," Fajar concluded.

Penulis: Adinda Aulia Pratiwi

Editor: Nuri Hermawan