UNAIR NEWS - Directorate of Career Development, Entrepreneurship Incubation, and Alumni (DPKKA) UNAIR held Airlangga Entrepreneur Club (AEC) which discussed business from creative content. The activity took place online through Zoom Meeting and DPKKA Youtube on Saturday (30/3/2024). The activity invited Hagar Bambang, a Content Creator and Account Executive of Kompas.

Hagar explained that before going further into Content Preneur, participants must know Content, Content Creation and Content Creator itself. According to him, content is any form of photo, video, writing or anything that becomes public consumption in the media, while Content Creation is the process of making it.

"So Content is all photos, videos, podcasts, or anything that becomes public consumption. Content Creation itself is the creation of content that will end in publication on social media. Finally, content creators are actors or makers of content creation," said Hagar (30/3/2024).

Content creator and influencer
He said that everyone can be a content creator but not everyone pays attention to niche. Niche, he continued, is a certain target market for content and it is important to pay attention to when creating content.

"Niche is content that has a certain target market and all content must have a target market," he said.

He added that a content creator generally also acts as an influencer because his content influences others. In the world of influencers, they are divided into five categories based on the number of followers in a social media. In general, influencers charge promotional rates for product content as a form of their Content business.

"There are five categories of influencers based on the number of followers, namely nano for followers, namely ten thousand, Micro in the range of ten thousand to one hundred thousand, Mid-Tier in the range of one hundred thousand to five hundred thousand and Mega at one million and above," he added.

Things to consider when doing business through content
He also said that people who do business through content are also often referred to as creatorpreneurs. If someone has decided to start becoming a creatorpreneur, then there are several things he must do. First, have a clear target market. That way, the consumers who come will be more precise and larger in number.

"The more specific the target market, the better. So people know when they are looking for content, they know where to go," he said.

Second, determine a clear strategy and plan so that the target can be achieved. One of them is by making a Content Calender. This way a Creatorpreneur can take regular steps to achieve the target.

However, a Creatorpreneur should not repost because it can reduce audience reach. "Look for inspiration from various content creators, be it trends or hot topics, don't repost other people's content," he explained.

Lastly, he advised a Creatorpreneur to start developing their personal branding on their social media. Even when they don't have a product to promote. This is to increase the market segment when their product has just appeared. "Because when you have started and one day when you have a product, your market segment is already there," she explained.

Writer : Muhammad Kahlil Gibran

Editor : Khefti Al Mawalia

Soruce : unair.ac.id/kiat-kiat-menjadi-seorang-contentpreneur